INBLUEM

THE BEAUTY INDUSTRY'S TEMPORARY SOLUTIONS: Why Quick Fixes Are Failing Us.

Did you know that up to 40% of beauty products are left unused, sitting in drawers or thrown away before they are even finished? Meanwhile, the beauty industry generates 120 billion units of packaging waste each year, much of it non-recyclable, ending up in landfills or polluting our oceans. Imagine the impact we could have if we shif...

At the core of our mission lies the powerful concept of rewilding, a transformational approach that calls for a return to the industry's innate connection with the Earth. It's a call to break free from conventional practices, urging us to adopt ethical methodologies that prioritize the welfare of both consumers and the planet we inhabit. We stand firmly in favor of transparent sourcing, ensuring that every ingredient we utilize is responsibly and ethically sourced. This commitment extends through our entire supply chain, fostering a symbiotic relationship with nature and the communities we collaborate with.