INBLUEM

This summer, we invite you to step into a world of intentional beauty with INBLUEM: The Art-form. Born from a collaboration with poet and artist Tess Guinery and crafted in partnership with MAYDE, this capsule collection is more than just a range of products—it’s a celebration of what it means to bloom through every season.

To bloom is to say “yes” to life. It’s the courage to stretch, soften, and embrace the fullness of our own becoming. Every piece in this collection—whether it’s the tender words woven into the Flower Titty Tee, the strength of the Forager Tote, or the gentle embrace of the Evergreen Towel Set—was designed to hold you in these moments of growth.

At the core of our mission lies the powerful concept of rewilding, a transformational approach that calls for a return to the industry's innate connection with the Earth. It's a call to break free from conventional practices, urging us to adopt ethical methodologies that prioritize the welfare of both consumers and the planet we inhabit. We stand firmly in favor of transparent sourcing, ensuring that every ingredient we utilize is responsibly and ethically sourced. This commitment extends through our entire supply chain, fostering a symbiotic relationship with nature and the communities we collaborate with.