You cannot be truly mindful of your impact on the Earth, if you do not care for all of its inhabitants. At INBLUEM, we ensure that no animals are involved at any step in our formulations. No testing, no by-products, no need. We really believe it is that simple and as s a result of this, we have been globally certified through Leaping Bunny.

Find out more at https://www.leapingbunny.org/

When we designed our formulations, we were fixated on capturing as pure a concentration of nature as possible. That means real ingredients and the most innovative technology we could employ. We wanted to replicate how these fruits existed in nature, and distil the magic of the planet into a bottle. And we did just that. 

The farms we harvest from utilise tried-and-true farming practices that protect the planet, and respect the custodians of these lands that have been around for millenia. We strive to ensure that there are no harmful chemicals touching our crops, and nothing to stop Mother Nature from working as intended.

Every formulation at INBLUEM is based on the fundamental principle of biomimicry. Essentially, we look to emulate Mother Nature and all her beauty, to create solutions that solve our complex human problems. The multifaceted problem that we are working to solve is: how do you give your skin the absolute best care possible, still fight against climate change, AND give back to Mother Earth. The easiest way to make this possible is to simply make any virulent chemicals a no go. We know that nature has provided all the answers and it is up to us to find them. This also means that INBLUEM is safe to use for the whole family, including pregnant women and children. If it's not good enough for your baby, then its not good enough for INBLUEM!

Fair trade is a guarantee that we are doing our due diligence to ensure that everyone is getting their fair share and treatment at each step of every INBLUEM formulation. Unfortunately, many companies throw away these principles in search of a fatter bottom line, and feign ignorance. We ensure that everyone is being treated humanely throughout our entire supply chain. We know our farmers personally and treat all of our partners like family (most of them actually related to us in some way) ensuring our entire network is not only value aligned but earns an above average wage.

INBLUEM is proudly based on Bundjulung Land, Byron Bay. We acknowledge the Traditional Owners and Custodians of the lands on which we work and pay our respects to Indigenous Elders past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land. We recognise the past atrocities against Aboriginal and Torres Strait Islander peoples of this land and that Australia was founded on the genocide and dispossession of First Nations people. We acknowledge that colonial structures and policies remain in place today and recognise the ongoing struggles of First Nations people in dismantling those structures. The struggle to seek justice, to remember and address this nation’s past is ongoing and is a necessary requirement for individual and collective healing process.

We recognize the privilege of benefiting from the beautiful lands of Australia, and we deeply respect the original custodians of these lands. This is why we are committed to collaborating with First Nations farmers whenever possible. At INBLUEM, we understand there is always more to be done, and we strive to continually seek ways to empower and support these communities, helping to protect and preserve their rich culture.

The gift of maternity is the highest honour nature can bestow upon any woman, and your bundles of joy deserve a level of care and formulation that is worthy of that. Every one of our INBLUEM products is absolutely safe for expecting mothers, and babies alike. We believe that just as Mother Nature would tenderly care for a blooming flower on her planet, you should be able to care for you and yours. No toxins, irritants, or worries. Just as nature intended.

We’re not just carbon neutral, we’re climate positive. That means we have been able to reduce, track and offset the carbon involved in creating your INBLUEM potions and then we decided to offset some more for safe measure. We have chosen to certify our carbon neutrality with Trace as it allows us to give back to in an environmental and humanitarian way both globally and locally.

The philosophy is simple, replace whatever you take from the Earth. Working with First Nations farmers has endowed us with a wealth of knowledge and techniques to ensure that our farming and harvesting is always healthy for the planet. Some of our plants are a part of crops that are thousands and thousands of years old; we never harvest more than necessary, protecting the health and longevity of the flora in the process. Visit onetreeplanted for more info on how you can also partake in this initiative.

Through our innovative rain harvesting program, we are able to save over 1000 Litres of water a day from the roofs of our formulation labs in Byron Bay. Not only does this go a terrifically long way in conserving and protecting the natural resources of our planet, it also means that the water going into your INBLUEM products is of the absolute highest quality, as Mother Earth would have it.

Small batch production is means only creating the necessary amount of INBLUEM products we need, rather than continually manufacturing and stockpiling. It allows us to be more attentive to quality control, more in tune with how our farmers and farms are faring, and ensures that every formulation is as fresh and potent as possible by the time you use it!

Small batch production reduces the strain and demand on our local farms, ensuring the health and safety of our crops. Not only this, it allows us to work with the highest quality artisans across the country, who thoughtfully manufacture and synthesise every INBLUEM product. Call us old-fashioned, but we believe that this has a tangible effect on our formulations (for the better!) and we wouldn’t want it any other way. This is also why we tend to sell out quite a lot, but that's okay as this patience is our virtue towards ensuring INBLUEM will be here for future generations.

Since our conception INBLUEM has been able to donate over $50,000 to sustainable and social causes we are deeply passionate about. We are committed to increasing this contribution as we grow, and that is all thanks to you, our loving community.

We are so proud to have been able to contribute 2% of our profits to a handful of value aligned causes focusing on: Indigenous rights, climate change, natural disaster relief, mental health awareness, and the preservation and progression of women’s rights. Though our journey has just begun, we are here to extend INBLUEM's arms to those who need it most. If there is a cause you are deeply passionate about, please reach out. Together we can be the change we want to see in the world.