4th Birthday Letter From The Founder

Four years ago, I planted a seed, not just in soil, but in my heart - after asking myself a simple yet radical question:

“If it isn’t safe for my baby, why should it be safe for me?”

2019 - MONTANA PREGNANT WITH DAUGHTER, BLUE.

That moment of reckoning became the foundation of INBLUEM. I didn’t set out to build a business. I simply wanted to create something honest, something safe. Skincare that worked in harmony with my body, not against it. A ritual that would nourish and heal rather than mask and harm. It started with a small offering, made for myself and my friends. Never did I imagine that this seed would grow into a movement - a shared journey that now connects over 45,000 women across the globe.

From the beginning, one simple truth guided me: women should never have to choose. Not between results and their health. Not between powerful products and sustainable practices. Not between caring for themselves and caring for the planet.

2020 - MONTANA LAUNCHED INBLUEM FROM HER VAN AS SHE TRAVELLED AROUND AUSTRALIA

This wasn’t just about healing skin; it was about healing relationships. Relationships with our bodies, long burdened by self-doubt and unrealistic expectations. Relationships with the planet, often treated as an afterthought in the name of convenience. Relationships with the idea of care itself, redefined as something powerful, intentional, and kind.

And somewhere along the way, INBLUEM became more than just skincare. It became a catalyst. Women began sharing stories of lifelong conditions eased, of skin that finally felt at peace. But even more profound were the stories of transformation; of self-esteem restored, of lives shifted. INBLUEM became a beginning. The spark of a movement where care is expansive, healing is possible, and natural is enough.

As I reflect on the last four years, I’m reminded that this journey was never about big milestones alone. It was built in the quiet moments: the late nights perfecting formulas, the hard decisions to stay true to our values, the stories you’ve shared that fuel everything we do.

Today, on the last day of our anniversary sale, I’m overwhelmed with gratitude for how far we’ve come - and how far there is still to go. This is about more than glowing skin; it’s about shifting how we think about care. For ourselves. For each other. For the earth.

Natural can be powerful. Care can be kind. And small choices can spark something big.

Now is your time to bloom. Up to 40% off site-wide. Ends today.

Thank you

2024 - INBLUEM TEAM

What has made this journey possible, what has made it feel grounded and real, is the unwavering support I’ve had along the way. First and foremost, my brother - my business partner. From the very beginning, he has been my safe space, my biggest support. None of this would have been possible without him. He’s been there to guide, encourage, and challenge me when I’ve needed it most. A constant, steady presence who has helped shape this vision into what it is today.

Then there’s my team - the heart and soul of INBLUEM. They show up day after day, taking my dream and expanding it into something I never thought was imaginable. My team is there when I can’t be, filling in the gaps, pushing this forward with a love and dedication that holds everything together. Their hard work, their passion, and their belief in the mission is what truly makes this all come to life.

And of course, there’s you -our community. The sea of women who support us from behind the scenes, silently online, or those who come by the office with warm smiles, eager to pick up their orders and share stories of healing and self-love. The women who share INBLUEM with others, the ones who show up at our events, or speak out publicly with love for what we’ve created. You’ve opened up and shared your skin healing journeys, trusting that your vulnerability could help another woman out there. You inspire us daily. And we’re endlessly grateful to the women business owners we collaborate with, whose resilience and creative genius continue to motivate us to be better, to do better.

Each one of you is a part of this, and without you, none of this would be possible. Thank you for being with us on this journey. We’re just getting started, and I can’t wait to see where we go next.

Love Montana