Celebrating 4 years of Climate Positive
Four Years of Climate Positivity: Our Journey of Carbon Offsetting and Giving Back
To date INBLUEM has:
Offset 150% of our Business
(Everything from production to shipping)
251 Tonnes of C02 Seqestered
(enough to fill 4,239 shipping containers with pollution)
1,586 Trees Planted
(throughout Australia and where it is needed most)
$50k+ Donated
(to sustainable causes we are deeply passionate about)
From the very beginning, INBLUEM has always been about healing—healing both our skin and our planet. It’s not just a commitment we’ve made; it’s a reflection of the care we hold for the earth and every living being on it. This is what led us to become Australia’s first Carbon Positive skincare brand, and for the past four years, we’ve worked tirelessly to ensure that INBLUEM leaves the earth better than we found it.
But what does it really mean to be climate positive? Let’s take a closer look.
What is Carbon Offsetting?
Carbon offsetting is a way for businesses like ours to balance out the emissions we create by investing in projects that reduce or remove an equivalent amount of carbon from the atmosphere. Every product we create, ship, and sell has an environmental impact. But by offsetting more carbon than we produce, we go beyond just "neutral" - we actively contribute to restoring the planet. For us, it's not just about offsetting our footprint; it's about ensuring we do more good than harm.
How Does It Work?
Every year, we work closely with climate solution experts at Trace to conduct a full audit of our business. From production to shipping, every aspect is measured to understand exactly how much carbon we produce. Once we know our numbers, we don’t just offset what we create - we offset 150% of it. This means that we actively remove more carbon from the atmosphere than we emit, which is how we can proudly call ourselves climate positive.
To achieve this, we invest in certified climate projects that not only support the environment but also have a humanitarian impact. These projects can include everything from generating renewable energy to restoring natural ecosystems. By supporting these initiatives, we are able to neutralise our impact on the environment while contributing to long-term sustainability solutions.
Why It Matters
Being climate positive is about more than just balancing numbers. It's about accountability. Our yearly audit gives us the chance to reflect on our entire operation, allowing us to see where we can reduce emissions for the years to come. Understanding the exact environmental impact of our business means that every choice we make is informed, intentional, and aligned with our values.
But it’s not just about the environment. Many of the projects we invest in are also deeply humanitarian. Because sustainability isn’t only about reducing carbon – it’s also about uplifting communities and protecting biodiversity. By choosing certified projects, we ensure that every dollar we spend is working towards a more regenerative world.
Here are the projects we’ve invested in through Trace:
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Generating Clean Wind Energy, India: This project helps reduce reliance on fossil fuels by harnessing the natural power of the wind, creating renewable energy for local communities.
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Cool Fire Traditional Land Management, Australia: We support Indigenous-led fire management practices that reduce greenhouse gas emissions and protect the land from devastating wildfires.
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Efficient Cookstoves, Nepal: In Nepal, we’re helping to replace traditional, inefficient cookstoves with modern, energy-efficient alternatives. These cookstoves reduce harmful smoke emissions and lower the need for firewood, protecting forests and improving the health of local families.
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Coorong Lakes Biodiversity Conservation, Australia: This project focuses on restoring and protecting one of Australia’s most significant wetland ecosystems, which is home to numerous native species and critical biodiversity.
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Katingan Peatlands Conservation, Indonesia: Peatlands are some of the most carbon-dense ecosystems on earth, and this project protects them from deforestation and degradation, safeguarding the climate and supporting local communities.
Small Businesses Can Make a Big Impact
A common misconception is that carbon offsetting is something only large companies can afford to do, but we believe small businesses have just as much power to make a difference. By taking small steps - like measuring and understanding your carbon footprint - you can start to make choices that are kinder to the planet. It’s about progress, not perfection, and even small businesses can play a role in the global movement toward sustainability.
A Heartfelt Thank You
None of this would be possible without the incredible support of our community. Your belief in conscious skincare and your trust in us have allowed us to create something meaningful - not just for your skin but for the earth. As a thank you, we’re offering a gift from our hearts to yours to celebrate our four years as a climate positive brand. We’re deeply grateful for your role in this journey, and together, we can continue to leave the earth better than we found it.
Here’s to many more years of healing, growth, and giving back.
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