The Beauty Industry’s Temporary Solutions

Why Quick Fixes Are Failing Us

At some point, skincare stopped being about skin. Somewhere along the way, it became an industry of quick fixes and promises; instant glow, overnight results, a 10-step routine that guarantees perfection. But perfection, as we have been sold it, is an illusion. And the more we chase it, the further we stray from what our skin actually needs.

For decades, beauty marketing has conditioned us to believe that our skin is a problem to be solved. Breakouts? Suppress them. Fine lines? Erase them. Dryness? Smother it with moisture. But these solutions are rarely about long-term healing. Instead, they act like a bandaid, covering up symptoms without addressing the root cause. And like all bandaids, they eventually peel away, leaving us searching for the next fix.

The Myth of More: Why More Products Do Not Equal Better Skin

Did you know that up to 40% of beauty products are left unused, sitting in drawers or thrown away before they are even finished?

Meanwhile, the beauty industry generates 120 billion units of packaging waste each year, much of it non-recyclable, ending up in landfills or polluting our oceans. Imagine the impact we could have if we shifted our focus, choosing products that truly work, that support long-term healing rather than acting as temporary fixes. What if beauty was not about masking problems, but about nurturing real, lasting change?

The beauty industry thrives on complexity. More steps, more products, more ingredients. We are told that if we are not layering multiple serums, acids, and treatments, we are not doing enough. But when did skincare become so complicated? And more importantly, has it actually made our skin healthier?

Take the rise of ‘miracle’ active ingredients - retinoids, exfoliating acids, peptides, and synthetically derived hydrators. While they can deliver visible changes in the short term, they often disrupt the skin’s natural rhythms in the long run. Over-exfoliation weakens the barrier, harsh actives trigger inflammation, and synthetic formulations alter the skin’s microbiome. The result? A cycle of dependency where the skin never truly balances itself because it is constantly being forced into repair mode.

What if the real answer is not more, but less? What if skin, like nature, knows how to restore itself when given the right conditions?

Rewilding the Beauty Industry: A Return to What Works

We believe that skincare should work with the skin, not against it. Our approach is not about temporary solutions, it is about creating products that are as close to nature as possible, yet powerful enough to rival clinical-grade skincare.

This means formulating with whole, bioavailable ingredients that the skin recognises. It means stripping back the unnecessary fillers and focusing on what truly nourishes. It means prioritising low-tox, sustainable formulations that do not just serve the individual, but also the planet.

Nature has always held the answers. Indigenous wisdom, ancient healing traditions, and time-honoured plant remedies have long understood what modern beauty marketing has complicated. The skin does not need to be ‘fixed.’ It needs to be supported, strengthened, and given the space to heal itself.

The Question We Should Be Asking

Maybe it is time to step back and reconsider the entire conversation around beauty. What if, instead of asking how can I fix my skin? we asked, how can I support it? What if, instead of looking for the fastest results, we chose the most sustainable ones?

Rewilding the beauty industry starts here, by unlearning what we have been told and relearning what we have always known. That skin is not separate from nature. That healing does not have to be complicated. That beauty is not about perfection, it is about connection.

This is our mission. To create products that honour the body’s intelligence, that work in harmony with nature, and that remind us of a simple truth: the most powerful solutions are often the most natural ones.