The Hearts & Souls Behind INBLUEM

We're drawing back the curtains to reveal the incredible collection of humans that make up INBLUEM. We are a sum of our parts, together we drive the beating heart of INBLUEM, where collective passion and purpose converge. This shared energy fuels everything we do; a joint vision for a better world, and this love and devotion is imbued into every single one of our bottles, felt in every INBLUEM ritual. 

We're a small business that is both family run and family orientated. Mothers, brothers, sisters, and cousins – we work side by side, pouring our hearts into creating products that nourish both body and soul. This close-knit bond translates into mother-centred operations, and a collective passion about every aspect of INBLUEM from finding the very best ingredients to crafting Self Love rituals that champion synergist healing with the Earth. 

Che, Marketing Manager

For me, to be INBLUEM means...honouring my seasons and cycles, reclaiming my health and joy, and caring for my environment and those in it, so that I can find the balance and harmony that works best for me. My favourite product is...The Self Love Simple Ritual - because it has everything I need to support me through all my seasons and cycles. It allows me to use my intuition and lean into what my skin is craving. It's helped me achieve naturally hydrated and resilient skin and it's honestly a gamechanger. Also low key obsessed with konjac sponges!

Cooper, Brand Director

For me, to be INBLUEM means..living in alignment with my whole truth. This is where I find my flow state and truly embrace what it means to be INBLUEM. My favourite product is... Finger Lime for sure - great for my skin and beard - I have sensitive skin and react to most products and can experience really uncomfortable dermatitis!

Madison, Customer Service

For me, to be INBLUEM means...I’m nurturing myself so I can show up for my family. When I tap into my femininity and can be a strong matriarchal support for my husband and children. That’s when I feel most important and loved and in “full bloom”. My favourite product is...My favourite product is Finger Lime. It’s a family favourite, my skin cannot go without. It’s the perfect everyday serum, as well as it’s helped calmed and get rid of my daughters eczema, I’m forever grateful for this strong potion!

Natasha, Marketing Assistant

For me, to be INBLUEM means...to tap into my intuition, to lead with my heart and to live in harmony with the ebbs and flows of life, nature and the world around me. My favourite product is...My current favourite is our Buddhawood Oil - it's so decadent and I've been loving lathering it on, even in the ends of my curls. It's grounding scent stays with me all day.

Montana, Founder

For me, to be INBLUEM means...to be authentically aligned with your purpose, what you're here to be in this world. My favourite product is...I have a pretty deep relationship with all our products. My favourite would have to be the Hydrosoul, I carry it with me everywhere - an amazing way to rebalance.